Elias Kamal Jabbe

gulfmarketingreview.com

How are MENA marketers bridging the digital divide? -Special Report on Gulf Marketing Review cover

Decreasing budgets and the rising effectiveness of data-rich digital platforms are both strong indicators that a new era is on the horizon. And this is true for the region as well, as MENA marketers on the road to tomorrow find themselves at a crossroads amid the ever-changing landscape.

Medium

3 Ways To Create Marketing Opportunities For Your Startup

When it comes to promoting your startup to your target audiences, finding a balance is a key ingredient in the recipe for success.

You can look at this balance as a trio of actions:

bunkrapp.com

Storify guide presented at Tunisia's top marketing conference TuniSEO

After publishing content on Storify (a platform I discovered thanks to Social Media Club Los Angeles) for several years I shared a guide for content marketing with Storify as a speaker at the annual Tunis digital marketing conference TuniSEO. The guide includes a look at how MENA media leaders like Al Jazeera use Storify.

URL for this presentation:

http://bit.ly/Elias213Storify

Medium

Paris to Dubai: my 2015 EMEA to MENA journey ✈

Leaving behind a country and region I was familiar with since my university days (Paris, as well as France and Europe in general) to move to a new city (Dubai, UAE) was both a challenging and rewarding experience.

blog.mention.com

How to Use Twitter’s Threaded Conversations for Event Marketing

“One small step for Twitter’s design team…one giant leap for marketing-kind.”
That’s how I describe a change in Twitter’s user interface that’s helped me more effectively and creatively tweet about some of my favorite marketing events.

bunkrapp.com

My social media/marketing presentations in EMEA (Paris, Tunis & Dubai twice) and marketing guides

All my Californian Creativity talks in EMEA as well as my written guides and some of my articles about guides presented by other marketing strategists.

bunkrapp.com

Online Storytelling Californian Creativity presentation at Google Tech Hub in Dubai (AstroLabs)

I shared my content marketing and social media expertise via this presentation on December 7 at AstroLabs, the first and only Google For Entrepreneurs-backed Tech/startup hub in the Middle East and North Africa.

URL for this presentation:

http://bit.ly/CaliCreativitySlides

Details on my presentation:
astrolabs.com/event/meetup-online-storytelling

storify.com

Dubai, Morocco, Egypt, Tunisia, Turkey shine at Paris travel show

The Salon Mondial du tourisme—an annual international tourism trade show in Paris that always attracts large groups of travel enthusiasts—featured standouts Dubai, Turkey, Tunisia, Egypt and Morocco from March 19-22, 2015.

storify.com

Nilofer Merchant analyzes theme of 2016 book

Innovative writer and status quo challenger Nilofer Merchant explored the concept of Onlyness—the focus of her 2016 book in Paris on Thursday, March 5, 2015.

blog.mention.com

How To Combine Online And Offline Strategies To Build Communities

A guide to how to use social media to promote what you are doing in real life effectively (especially when it comes to events).

blog.lengow.com

How etailers build their brands with Instagram

A look at how Beardbrand is building its brand on Instagram and how you can too.

wamda.com

What I know about data science in the UAE: Baghdad Gherras

Data science in the UAE is just beginning to the scratch the surface of what’s possible.
That’s one of the key points recently made by a leader in the country’s data science community, Baghdad Gherras.
Gherras, a Dubai-based French-Algerian expat, is a digital data strategist who serves as deputy head of Davidson Innovation Center. He is enthusiastic about how initiatives like Smart Dubai will utilize data science to improve lives.

bunkrapp.com

Social Media presentation at 4th International Conference on Communication, Media, Technology and Design in Dubai (2015)

My presentation on how social media and the internet has impacted media and brought journalists and public relations professionals together. This presentation is based on my experience in journalism and PR in my country (USA) and EMEA region and my observations of these industries on a global level (North America and EMEA regions).

URL for this presentation:

http://bit.ly/Elias213ICCMTD

Available on Twitter at:

http://bit.ly/NewMediaGuide

wamda.com

Watch as the UAE fintech community grows

The UAE is steadily growing as a home to fintech startups creating a transformation in various areas of the region’s finance sector.

Even if the unraveling of red tape is a prerequisite that has yet to be completely addressed, the future is promising for both B2C and B2B businesses.